Creativity. It applies to the texts and words surrounding visual projects as much as the visual elements themselves. Every film and video project starts with the written word and my job is to make sure that the right message is delivered in text form before any visuals are even created.
I have worked on many different copywriting projects for a number of film production houses in Italy. Projects that vary greatly in size – from a full Film Dossier to the synopsis of a film script – and cover a multitude of different project areas.
I often start with a rough outline in Italian of what my client requires and always discuss the specific goal of the text – who will read it and what do you want their reaction to be? In this way I can make sure that I deliver a text that perfectly conveys their message.
Treatments, press releases, reviews, approach letters/mails, contracts, social media posts, website content.